Recently made some significant changes to the homepage for The Home & Garden Club, a product commissioned by Halifax Bank of Scotland. The changes should explain the product a lot more thoroughly, and have certainly increased conversions so far.

Complete concept and design through to standards compliant CSS/XHTML delivery of template for a customised version of Joomla Open-Source CMS. Includes artwork and offers from major national retailers including Debenhams, Cargo, Laura Ashley.

A Joomla CMS deployment here that has been heavily customised. Joomla is nice, but a bit awkward - the inbuilt page editor is especially poor so it’s taken quite a bit of work to get the site up to a standard where other staff can work on it without breaking things or creating really poor code in the process.

This project was commissioned by Halifax Bank of Scotland and is being marketed to over one million of their cardmembers.

Find this site at: www.hgclub.co.uk

Also, e-mail campaign promoting the product. Sent to 1 million Halifax and Bank of Scotland cardholders:

Current working version for logo identity for Halifax Bank of Scotland’s Home & Garden Club programme.

Booklet concepts for Halifax Bank of Scotland’s “Home & Garden Club” directory. Still under work. Top image is one landscape booklet concept, lower was selected as the first round choice. Identity and finished concept, plus internal pages to come.