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Driving a car & typography… Toyota’s iQ font

I must admit, I get quite easily excited by typography - especially new concepts in type. There is something really quite special in seeing new and interesting ways of expressing the written word, after all it’s not just about what you say - but how you say it.

Now as far as I see it, there is absolutely no relation between driving a car and forming letters. Or at least that’s what I figured until I watched this video from Toyota earlier today…

iQ font - When driving becomes writing / Full making of from wireless on Vimeo.

You can download the font based upon the car’s movements too. How generous!

(Not the newest video I know - this is from some time around June / July ’09)

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About 1985

A small but perfectly formed Milton Keynes based creative studio. We design for web and print, we build websites on popular frameworks and from scratch. We help small businesses define who they are, where they’re going, and how they can finely tune their image to make an impact. We write big words… in a simple way.

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