Customer Service as a competitive advantage
In conversations with clients I’m often asked for ways in which a business might differentiate itself from the competition. I nearly always say avoid competing solely on price because you’ll enter a race…
Life in Verbose Mode
It’s a bit of a geeky analogy, I admit, but I like the idea of social media switching our daily lives from very closed reporting / no continuous written output, to verbose mode….
Responsive Writing with Twitter
If your business uses content marketing as part of your strategy to increase traffic through organic search, then let me ask you a question – what defines what you write about? Maybe you…
Building Tectonics rebuild & digital marketing
Building Tectonics hired us to help them improve the performance of their website and ultimately score some new work through online marketing. We rebuilt their site from the ground up using valid CSS/XHTML,…
Interview with Ross from Nixon McInnes – using Social Media for self-promoting artists
My interview with Ross from Nixon McInnes has just been published on Curator today. Take a look if you get a moment, he raises some really interesting ideas about the social landscape.
Better social workflow through RSS
Here’s a really quick tip for a nice way to build a nice little social media workflow using, of all things, RSS. If you haven’t noticed it yet, it’s not really enough to…
Best resources in social media?
Television and newspaper reports make ‘Social Media‘ and ‘Social Networking‘ buzz words sound like something that’s arrived on the scene in the past couple of years – but at least the basics pre-date…
