I just read this article on Paddy Donnelly’s site which really hits hard against the concept of an ‘above the fold’ area in current web design trends… or rather moreso as a client demand.
I think he raises a valid discussion point. A ‘fold’ line is something I do normally work with, and something I definitely see as relevant. After all, there is a simple fact that information displayed first and most prominently, regardless of the media used, always gets the most attention. Some users will just bounce out of sites if they don’t see something immediately relevant, so I really can see some clients’ perspective on this.
For that reason of course it’s important to consider, but I think the remedy is just better decision making in terms of how much can (or should) be fit into this area.
Have a read!
Featured photo courtesy of NS Newsflash
