I must admit, I get quite easily excited by typography – especially new concepts in type. There is something really quite special in seeing new and interesting ways of expressing the written word, after all it’s not just about what you say – but how you say it.
Now as far as I see it, there is absolutely no relation between driving a car and forming letters. Or at least that’s what I figured until I watched this video from Toyota earlier today…
iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
You can download the font based upon the car’s movements too. How generous!
(Not the newest video I know – this is from some time around June / July ’09)
