Tom Pellereau tells us that there’s something wrong
We don’t have a Silicon Valley equivalent in the UK. We have no major internet success stories. Sometimes I wonder if from the outside, it seems like we’re stuck in the Victorian era…
The little company that could…
We can’t take on major projects, because we’re just too small. We don’t have time to work on our own website, because it’s just the three of us working here right now. Marketing…
Customer Service as a competitive advantage
In conversations with clients I’m often asked for ways in which a business might differentiate itself from the competition. I nearly always say avoid competing solely on price because you’ll enter a race…
Otaku is the social media rocket fuel you’ve been waiting for
Some brands have it, and some never will. I’m not talking about vogue, coolness, or even trends. I’m talking about otaku, and every day that passes it feels more and more important. It’s…
So What?
Sometimes people tell me that they don’t know what to do to make their business different. They’re just doing their thing, like all the other business in their industry, each doing their thing….
What you can’t ignore about Free Marketing
It’s an attractive term isn’t it. The thing is, so many businesses I speak to believe that it exists. They believe in a “build it, and they will come” business model. With so…
Thought for the day
It’s a bit worrying when you read books like Good to Great, and see a business like Fannie Mae making such leaps and bounds in what seems like a positive direction, but you…
Brandache
A few years back I was working on a project for a client that had, shall we say, a particularly difficult brand to work with. If you’re like me then you both reel…
Productivity and improving efficiency for the new year
I haven’t posted (again) in rather some time. Frankly this has mostly been down to a really massive (and increasing) workload over the past few months, as well as external life pressures. 2011…
Party Lines and Equalities
Today’s news has been rightfully dominated by the very emotional rescue operation of all 33 Chilean miners. My thoughts go out to these incredible men and their tragically affected families. Thank the massive…
