Tom Pellereau tells us that there’s something wrong
We don’t have a Silicon Valley equivalent in the UK. We have no major internet success stories. Sometimes I wonder if from the outside, it seems like we’re stuck in the Victorian era…
Is print dead?
In the last few years, devices like the iPad and Kindle have sent shockwaves into the traditional print industry, raising fundamental questions about the future of publishing, advertising and marketing. Personally I don’t…
The little company that could…
We can’t take on major projects, because we’re just too small. We don’t have time to work on our own website, because it’s just the three of us working here right now. Marketing…
Customer Service as a competitive advantage
In conversations with clients I’m often asked for ways in which a business might differentiate itself from the competition. I nearly always say avoid competing solely on price because you’ll enter a race…
Ready for the new Facebook Page layout? Sorry, no more Fangates.
At the start of the year, Facebook rolled out it’s new Timelines layout for user accounts with a lot of positive feedback indeed. Now it’s the turn of Pages to get a design…
Otaku is the social media rocket fuel you’ve been waiting for
Some brands have it, and some never will. I’m not talking about vogue, coolness, or even trends. I’m talking about otaku, and every day that passes it feels more and more important. It’s…
Life in Verbose Mode
It’s a bit of a geeky analogy, I admit, but I like the idea of social media switching our daily lives from very closed reporting / no continuous written output, to verbose mode….
Unlock Your Freelancer – How To Write a Great Copywriting Brief
If you’re reading this post then the chances are you’ve decided to hire a copywriter. Congratulations! Here’s my guide on what to include in a good copywriting brief to help you get the…
So What?
Sometimes people tell me that they don’t know what to do to make their business different. They’re just doing their thing, like all the other business in their industry, each doing their thing….
Blackhat Attitude?
For small businesses that have a website, SEO (Search Engine Optimisation) is often seen as… A dark art, deploying techniques and skills that are owned by few. A way of scamming / beating…
