February 2nd, 2010

Relevance of ‘above the fold’ online?

I just read this article on Paddy Donnelly’s site which really hits hard against the concept of an ‘above the fold’ area in current web design trends… or rather moreso as a client demand.

I think he raises a valid discussion point. A ‘fold’ line is something I do normally work with, and something I definitely see as relevant. After all, there is a simple fact that information displayed first and most prominently, regardless of the media used, always gets the most attention. Some users will just bounce out of sites if they don’t see something immediately relevant, so I really can see some clients’ perspective on this.

For that reason of course it’s important to consider, but I think the remedy is just better decision making in terms of how much can (or should) be fit into this area.

Have a read!

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January 26th, 2010

Tips on searching for a creative job

Having recently relocated to West London from Brighton, I am currently in the process of searching for a great new place to work. I have been lucky enough to have had lots of fantastic opportunities over the last few years. My employers have had faith in me and I’ve been lucky enough to progress quite quickly thanks to their trust and generosity, which I believe I have given a lot of hard work and dedication in return for. I hope that my CV and Portfolio of work are relatively strong thanks to this. Nevertheless, the whole job hunt process can be tough.

At the pub a couple of nights ago I had a discussion with some friends who had recently graduated from their respective universities. Naturally many of my friends have found temporary work in pubs or in retail while they plan their next move. I’ve decided to share with you a few tips and resources on finding creative jobs that I have found useful in the process so far.

Preparation
To put it bluntly, no-one will employ someone who has no experience, or proof of that experience. If you have no experience, and you have no portfolio, then you need to go away and start thinking about how to solve this (see Free Work, Home Learning and Self-Initiated Work). Creating that proof is going to be critical to you getting the job you want.

I spent quite a lot of time putting together my website, CV and Portfolio. Design / brand wise, they all fit together quite nicely. My website features a taster of some of my work, with my Portfolio containing a much larger sample as a PDF document, with the CV being solid text describing my key qualities, abilities, work history, qualifications and references (again, PDF, but occasionally required to submit as a Word or RTF document). It’s been a moderately big task overall.

I feel that format wise, a CV should generally be A4 Portrait, and should reproduce well in Black and White (it’s likely to get photocopied), and a Portfolio should be A3 Landscape as it provides a lot more room to display work. If anything my portfolio is a little cluttered – it’s difficult to know where to draw the line between enough work, and too much work. I try to avoid repetition and long descriptions. I posted an article previously with some CV writing tips, if you’re interested.

Online, my site doesn’t give everything away, but it does provide an taster for initial visitors, and background profile information about me for those who want to read further. As you can see, I keep it up to date with regular blog articles on a variety of subjects related to what I do. The fact that people visit my site and blog of their own accord (not just people I send my CV to) makes me very happy!

You will also need to provide a Covering Letter for each job you apply to. I normally use the body of my email to send this over, but some people like to provide it as a third PDF. For me, it’s very important to write a covering letter for each employer that I send an application to. I am very careful to make sure that I read about the job I’m applying for, and genuinely care about the role and company enough to apply, so for me writing a Covering Letter comes quite easily, and I make sure that it details why I believe I am suitable for the role. For me I think this works well so I recommend it, but if you are intending to send applications to a larger volume of employers, then you may wish to have a more generic covering letter that you can adapt each time.

Searching For Creative Jobs
When I moved to London I was quite surprised at quite how many jobs are available. There are literally hundreds of creative jobs out there. Comparatively, Brighton (where I lived for the past 4-5 years) had very few options available.

This section is unfortunately a little bit London-centric, as its where my efforts have been focused recently. But some of the sites do work at a national level, so they’re worth checking out. If you live outside of the London or London-commute area, then you might find other regional sites more appropriate. In Brighton (East Sussex), for example, my site of course would almost always have been Wired Sussex.

My favourite places to check frequently are…

Creative Pool
National site, listing over 450 jobs at the moment, all in the creative industries. Plenty of opportunities on here for graphic designers, copywriters, web designers, web developers, UX consultants, and lots more otherwise. You must register to apply, and expect to go through recruitment agencies for most positions.

Chinwag
When I asked the nice folks over at Wired Sussex what they felt the equivalent London based job directory was to their own service, they recommended Chinwag. Again, lots of jobs at a national level and a very wide variety of positions available across the board. Currently indexing 706 jobs, so just under double the size of Creative Pool. Chinwag requires a registration process to apply for positions, and please do expect recruitment agencies managing the vast majority of positions.

Arts.ac.uk
Job listings provided by The University of The Arts, London. This site has a lot more entry level positions than either Chinwag or Creative Pool. You’ll also find part time opportunities, temporary work and internships here, plus more positions that are a little bit non-standard (Trainee Footwear Designer, for example). For most positions you will be contacting the employer directly.

Arts Jobs (Arts Council England)
Indexing 275 new jobs this week, including plenty of Freelance stuff and lots of interships (paid and unpaid), this is a great place to start looking for places to get your foot in the door. I also subscribe to their mailing list which sends me a list of relevant opportunities via email – great for getting in early on hard to get opportunities.

Freelancers.net
Despite the title, this site doesn’t just list freelance contracts. In fact it has quite a comprehensive Jobs listing too, although its not as prolific or frequently updated as their freelance projects. If you have a solid portfolio of work though, the odd freelance project might be a good start to build a body of commercial work, or just to meet likeminded individuals or corporate contacts. This site also features a really good forum of UK based freelancers that can be useful in sourcing project work, or for getting more information and useful tips.

Gumtree
Normally a first port of call to sell your old broken kettle, Gumtree is primarily a classified ads site, but it does actually list an extraordinarily large number of jobs across a whole range of industries. In London it lists quite a lot of Creative, Marketing, Media, PR, Fashion and IT related jobs, and offers convenient filters that cut out a lot of the nonsense. Expect a pretty even split between recruitment agencies advertising positions, and employers seeking applicants directly. Gumtree is free for employers to list jobs on, and requires no registration to apply, so this likely explains why there is so much on there. Conversely, ensure your application really stands out, as advertisers normally get bombarded for the same reason. Be especially careful for scams and other nasties too.

Londonjobs (Metro, London Evening Standard)
Currently indexing over 4,500 jobs in London, and with lots available when searching for ‘designer’, this site is also a good starting point. This is a very popular site as it powers Metro and London Evening Standard newspapers’ job searches, so for some reason I have tended to avoid it as it feels a bit oversubscribed – but I’m really not sure what I’m basing this upon, and you may well have plenty of success here.

Using Other Resources

Register with recruitment agencies
For jobs like Graphic Designer and Front-End Developer (i.e. quite specific roles) you’ll find recruitment agencies useful to register with. There are lots in London and I have had mixed success with them in the past. Some agencies will be even more specific, for example specialising in Digital (i.e. only new media, web design, flash, web dev, etc). You will need a solid CV and Portfolio established before registering with an agency though. Expect to be asked to meet your recruitment agent for a short (usually informal) interview, and to oddities like having your passport photocopied by them for their records. Try Propel for purely digital work, Source, ECOM, or maybe Cogs to get you started, but there are lots.

Check individual employers’ careers pages
You may be surprised at how many roles are available with companies that you respect, or that you use/visit every day. I’ve spotted roles advertised by Harrods, Selfridges and Net-a-porter in the design sector within the last few weeks. Make a list of companies you’d like to work for and visit the careers page on their respective sites. Normally expect very high standards of work, and a highly competitive application process.

Google
You’re a genius at creating targeted Google queries right? OK well if not, try using speech marks and plus signs in your search queries for jobs to get more accurate / specific results, for example: “graphic designer”+”west london” will probably return more accurate results that searching: graphic designer west london. Expect mixed results and plenty of out of date jobs though.

Twitter
Searching Twitter for related terms, or adding the many Twitter based job reporting bots out there could be of some use. I added some and then eventually deleted them when I found they weren’t anywhere near as targeted enough for me. Beware spam.

Write to your favourite businesses
Sadly we are living in a time of recession and there aren’t a lot of businesses out there that are going to be prepared to hire people on a whim, but if you have some exceptional talent in your particular field, say Photography or Graphic Design, then you may consider sending some of the places you’d really like to work a copy of your portfolio. This could be an email, though beware of sending to info@ or form based black holes, instead try to find a relevant staff member’s work email address and direct it through them. If you can afford to produce an impressive printed portfolio and post it out to your dream employer, I’d say you’d create more of an impact. Don’t expect instant results or even a call back necessarily, but if you are an exceptional talent then there are employers out there who will snap you up. This can be particularly useful in finding internships, especially if you can manage an unpaid one, as many businesses will be prepared to give you some of their time even if they’re not actively advertising their availability.

Freelance
Freelancing without a body of contacts or without contracts to get you going is likely to end in disaster pretty quickly, but you may find some contract work that will pay enough to keep a roof over your head while you build and extend a portfolio of work. This can be a good way of getting some solid corporate work done, and building some good contacts in the business world. Remember that word of mouth is key, and completing good work on time is likely to lead to more.

Create your own internship
OK I just made this up, but you might consider contacting companies who have no internship programme, who may have never even thought of taking an intern, and offering to do some work for them for free. Just beware you don’t get stuck making tea, and make sure that they aren’t stepping over any employment law or insurance issues beforehand.

Getting cash together whilst on an internship
Sadly it does seem that internships in the UK are reserved for those who’s family home is located conveniently close to where they want to work, and / or for those with rich enough parents to keep them in food and shelter whilst they build up experience. Apparently however, graduates are allowed to continue to claim jobseekers allowance for periods in which they were an intern of up to 13 weeks, according to this article in the Telegraph. If that’s true, then I hope that the policy is rolled out to all jobseekers as it could be a really great way to give lots of unemployed people a chance to improve their skills base and experience during the recession.

I really hope some of this helps. If you have any comments, additional advice, or other links that you think I should add then please let me know!

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January 24th, 2010

40% designer, 40% front end developer, 20% content researcher

Over the last few years I have worked on websites big and small primarily either in a freelance capacity or client side as part of, or managing, a team effort.

There’s a universal draw for businesses, perhaps justifiedly so, to launch a site rapidly upon startup or when a need arises suddenly. It’s fantastic that we finally live in a time where decision makers are quick to realise the power of the Internet as a marketing and a commercial tool. It’s also fantastic that this level of technology is so democratised that businesses of all shapes and sizes can put together high quality materials for the web, affordably and with scalability.

The key term I mentioned above is ‘rapidly’. Rapid deployment is one of the first things to come up in most initial client meetings from my experience. I will normally give a client a basic timeline with milestones for a project based upon an initial consultation and when a project spec has been firmed up. It can be difficult not to overcommit on this, especially if one really big factor is unresolved within the first stages of getting a project underway.

That factor, you guessed it, is content.

Many business people I suspect have had the need for a website rammed down their throat for so long that they have accepted the prospect and launched into it without asking themselves what on earth they’re going to say.

There are some classic business questions that are essential to answer in order to build an effective site, whatever your requirements are. That means tackling questions like: “What does your business do?” or “What are your key advantages over your competitors” and simply “What’s your USP?”

These look like rather basic questions but I have often worked with clients doing business across a range of sectors, with several core products and working in highly competative markets where a clear USP is difficult to flesh out. Add to this a requirement for these answers to be short and effective, and we often have quite a substantial chunk of work.

I’d say that helping clients come to answers for these questions that they end up happy with is actually one of the most rewarding elements of my career to date. It can also help give me a far greater insight into what the client wishes to achieve and communicate with their site than any briefing document ever has.

But for pure cost effectiveness and to genuinely achieve rapid deployment, coming to the table with at least the essential barebones of content prepared is going to let your designer focus on what they really do best.

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January 10th, 2010

User Experience & The Thin Line Between Accomodation & Dumbing Down

On the rare occasions that it snows in Britain, it seems that crisis point is just nearly averted by the fine (and hugely under supplied) men and women who brave the conditions to clear the roads and apply a fine scattering of salt/grit to ensure that the segregation between car and sledge in our society is maintained. Central London is lucky enough to benefit from a plush duvet of insulation that the white stuff just wont settle for. Apart from on Thursday in which I nearly ended up on my bum at least five times just walking down the road. Like the snow clearing heroes described above, you won’t catch me snoozing by the fire indoors on a winter’s day – oh no – I’ve been out and about the whole weekend.

Today’s minor excursion was over to Westfield shopping centre (near White City tube) with the intention of helping my lovely housemates Michael and Joey pick out a good new set of drawers. Westfield is much like any of the glass, mall-style shopping centres that you now find in all major towns and cities up and down the country. Except it’s bigger, much bigger than most.

Large scale shopping in complex glass structures presents a unique challenge to your Sunday homeware shopper, like me. A cynic, you might call me, but I will assume for now that these places are designed to confuse, redirecting customer attention to flashy window dressing and powerful brand exposure. They are especially confusing for first-time visitors and the inexperienced. Westfield veterans may have built a knowledge of corporate landmarks that give them a big time-saving advantage.

The solution provided for us is most often some kind of digital map and store index, usually built into a heavy duty, assault-proof stand. My personal experiences of these have been mixed, but today’s effort at Westfield was surprisingly efficient… for me.

However, while in the short queue to use the device, I just couldn’t resist watching the two lovely young ladies in front try to use it. A catalog of problems proceeded, and I spotted some familiar usage patterns that brought me home to the world of site usability testing. Don’t worry – I won’t bore you with an essay on testing methodologies or anything like that. Instead, I’ll just share some of these points with you!

First of all, our two young ladies were ‘Searchers’. They started off their information finding journey using a text field to find the necessary store. Online, this fits a large proportion of web users, often those who are more tech-savvy and who certainly arrive with preconceived requirements. It really does highlight the importance of running an efficient and effective search on your site. Make sure search fields look like search fields, and are appropriately labeled, i say ‘Search’ will probably do, maybe using ‘Go’ in an associated button. Results pages must be formatted so that information returned can be scanned quickly by the eye for key words – that could mean putting search terms returned into bold.

The second issue arose because there were two users in this case. Friend #2 quickly gives up on the search and switches to a feature labeled ‘Index A-Z’, by way of hitting several areas of the screen which were not buttons, including a titled labeled ‘Find’. This throws up an interesting couple of issues:

Most importantly, that people engaging in a UI for the first time are inherently confused because they are in a place they’ve never visited before. This confusion should be minimised as much as possible – specifically by giving the user as many points of reference as we can. Give them things they’ve seen and used before, and they’ll interact with them in the same way. In this case, navigational items need to be visible. For textual links, that means underlining, for buttons – well, they just need to look like buttons! This is important, because it really limits the scope of flexibility for the designer, but we’re not working with a blank canvas here.

Additionally, when Friend #2 doesn’t find her result using ‘Index A-Z’, Friend #1 promptly hits the back button. Returning the user to a completed set of data is critical (might be worth saying again – CRITICAL), because the height of user frustration comes from having to retype queries or complete forms twice.

There is a dilemma here between how much you, as the designer or site owner (or whoever you are), already know about your site, your product, your service, and so forth, and how much the average user is in the dark. I’ve had long conversations with colleagues about how obvious a particular design element or written statement should be, because for most people who are directly working on something – these things are just plain obvious and don’t need spelling out. Alternatively, you might take the viewpoint that if a user doesn’t know what your site does, then why are they there in the first place. This is all of course looking at the problem in completely the wrong way. It’s our jobs as designers, site owners, etc, to make our message crystal clear to the user upon their first visit; to make their experience with the site as fast and as frustration free as possible, and ultimately to give them the information or product that they want quickly and easily. As a rule, I would say that whatever you believe to be already blatantly obvious to the end user… make twice as obvious again.

Here’s a little summary for the day… Minimise the time a user engages with your UI, and they’ll spend more time engaging with your product.

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January 5th, 2010

Buh-bye ‘09

When people publish top ten of the year summary lists, normally I cringe at the choices and often in fact pass the opportunity to read for something more favorable. So, not particularly one for making favorites lists myself either, I suppose it is the end of a decade and things do need summarising and pigeon-holing, therefore…

Albums that I most respect or stayed in my playlist pretty consistently during the last ten years…

  1. Interpol – Turn On The Bright Lights
  2. Low – Long Division
  3. Smashing Pumpkins – Melon Collie & The Infinite Sadness
  4. Cat Power – The Covers Record
  5. Gravenhurst – Fires In Distant Buildings
  6. LCD Soundsystem – Sound Of Silver
  7. At The Drive-In – Relationship Of Command
  8. Animal Collective – Sung Tongs
  9. Grizzly Bear – Yellow House
  10. Dizzee Rascal – Boy In Da Corner

Though if you read my Last.FM it may spin you other lies. Over the last ten years I’ve enjoyed a heady mix of indie-rock, electro, electronica, house, grime and UK garage. I tried hard to get a full electronica album onto the list, but it really is quite tough to name something that is either good or relevant all the way through, nor many that I could stomach anymore. The decade was won by Interpol in the end though, Turn On The Bright Lights I must have listened to at least weekly since its release in ‘02.

Anyway, so buh-bye 2009 and the ‘0os respectively, it’s been fun.

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December 29th, 2009

Free Isometric Grid for Adobe Illustrator

Build isometric patterns, shapes or designs in Adobe IllustratorAbout a year ago I started working on a few graphics using Adobe Illustrator that I wanted to obey an isometric perspective. At the time I Googled for a solution on creating custom grids in Adobe Illustrator, and after finding no such luck without purchasing relatively expensive plugins like CADtools, I opted for what seemed like the rather primitive solution of using a drawn isometric pattern in a layer beneath my artwork as a basis for working.

It wasn’t until a few months ago that I returned to the problem and built a slightly more feasible solution. Sadly, no such luck working with custom grids, but instead I’ve setup an isometric pattern using paths and converted them to guides.

Now, I won’t say that this is by any means a fool-proof solution, in fact quite the opposite: it can be quite time consuming to use and can be quite error prone too. However, it does give a LOT more accuracy than any other method I could find without added expense.

You can download a copy of my template file here:
A3 Landscape Isometric Grid / Guides – Adobe Illustrator CS2

To use, you’ll need to Show Guides, and ideally turn on Smart Guides. This will help by telling you when you’re hovering over an intersect rather than just a single path. Also, consider adjusting snapping tolerance for guides (see ‘Smart Guides & Slices’ in Preferences) to speed up your work flow.

Hopefully this is of some use to other Illy users out there, but I’d love to hear any other solutions you may have. I do seem to remember Freehand having an iso grid built in? But I may be daydreaming.

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November 23rd, 2009

Driving a car & typography… Toyota’s iQ font

I must admit, I get quite easily excited by typography – especially new concepts in type. There is something really quite special in seeing new and interesting ways of expressing the written word, after all it’s not just about what you say – but how you say it.

Now as far as I see it, there is absolutely no relation between driving a car and forming letters. Or at least that’s what I figured until I watched this video from Toyota earlier today…

iQ font – When driving becomes writing / Full making of from wireless on Vimeo.

You can download the font based upon the car’s movements too. How generous!

(Not the newest video I know – this is from some time around June / July ‘09)

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November 23rd, 2009

RSS now handled by Feedburner

Just a quick note to those of you who subscribe to my blog using RSS. My RSS feed is now handled by Feedburner, which is lovely tool and enables me to see just how many of you are out there – so please bare with me and re-subscribe as normal, using the new feed if you’d still like to get updates on new posts.
feedburner
Thanks so much for your continued support!

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November 23rd, 2009

Extensibility a key factor in driving sales for software and electronic devices in 2010?

When Apple announced sales of over 1.5 billion applications including over 65,000 available in the first year of the ‘App Store‘, I’m certain that even they were surprised with the scale of its success. This is pretty solid evidence that at least iPhone users have an appetite for not only consumable digital media like music, video and games, but also for adding new features to their existing device. The Apps Store is a rather incredible library to browse, featuring everything from word processors, spreadsheets, expenses calculators, calorie counters, motivational tools, photo editors, vector drawing tools, real-time train updates, instant messengers, twitter and facebooking integration, lad’s magazine readers, e-book readers… just a seemingly infinite scope of tools and resources! As a single concept the App Store has turned a humble telephone into one of the most important inventions of the last decade.

Build Extensible ResourcesPersonally I am also an ardent lover of Apple’s Safari browser on both Windows and Mac platform, of which at least favoring Win Safari is quite a rarity. This is almost exclusively due to Safari’s clearly superior font rendering capability, hugely improving readability and the visual pleasure the browsing experience. But in a recent conversation with a colleague about our browser preferences we agreed that Firefox had a clear advantage over most for having incorporated ‘Add-ons’ for some years now. At the time of writing, Mozilla have achieved over 1.6 billion downloads for Firefox Add-ons! Win Safari has finally adopted a similar system of Plugins, which has opened the browser up to a similar level of development opportunity – something that I hope will put it on the map within the Windows environment for the future.

Online, Wordpress is my blog and CMS tool of choice 9 times out of 10. Putting aside the native advantages of the tool (simple install, small footprint, super-simple control panel, beautiful admin interface, off the shelf SEO optimisation…) this is really something that’s dominated by it’s ‘Plugins’ library too. I standardly run about 10 Plugins on almost all of my installs to improve Search Engine Optimisation, add managed form elements, cut out comment spam, dynamically generate XML site-maps, integrate RSS feeds, display real-time statistics and more. And for all of that, Wordpress is leagues ahead.

ex-ten-si-ble [ik-sten-suh-buhl] (adjective)
- Capable of being extended.

It’s the simple concept of building extensibility into an application or a device that quite clearly enables users to pick and choose what they want to run on it. At the end of the day with 65,000 application choices for my iPhone, I can turn the thing into whatever I want, and to an extent I have. It’s part of my everyday life and I really do rely on it for quite a lot – that’s fantastic for me, because for my monthly contract I’m getting some really heavy use across a lot of different aspects in my life – from organisation and efficiency to learning and entertainment, and that means real value for money.

Quite clearly Apple, Mozilla and Wordpress have all fostered their respective app, add-on and plugin developers in order to generate such wealthy libraries. I’m sure these things don’t just pop up overnight. It does seem to be an inherent part of certain internet communities currently, that a team ethic amongst developers and amateur tinkerers seems to crop up all over the place with an inherently positive outlook and willingness to help those in need of support (there are forums upon forums of people happy to support Wordpress installs out there) and to slowly but surely improve the resources we each have available, whether it’s for an open-source end (Firefox, Wordpress) or a commercial end (Apple).

I just really can’t wait to see what’s going to come up for each of these tools over the next couple of years.

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November 20th, 2009

Best resources in social media?

Television and newspaper reports make ‘Social Media‘ and ‘Social Networking‘ buzz words sound like something that’s arrived on the scene in the past couple of years – but at least the basics pre-date the existence of the internet itself. Early BBS (Bulletin Board Systems) existed before anyone had even heard the term ‘internet’, and in concept will probably exist when its moved on from its current form.

My first experiences of the Internet involved struggling to make an Acorn RISC PC (post-Archimedes era RISCOS system) connect to Demon Internet – something I very shortly lost interest with and then attempted again a year or two later using Compuserve as an ISP. At the time this involved a sign-up fee, monthly subscription costs and national rate BT call charges. Compuserve had a built in message board structure as well as IRC (Internet Relay Chat), then later First Class (combining the two, plus rich media) which was adopted by the Open University quite early on – something I got involved in quite heavily as a means of exploring the diverse social aspect of the net. But all of this was heavily limited by both the inherent costs of being online for any significant period of time and the critically slow connection speed of a 56.6kbps modem.

If you’ve been using the internet since as early as 1996 (or even earlier) then your experiences of connecting to other users for social reasons may be very similar, and like me, you’re probably keen to embrace new forms of social networking, especially if they can offer something new.

Instant messenger clients like MSN, AIM and ICQ proceeded Internet Relay Chat use and existed way before any of the current social networking sites came into play. They’re still very popular, although the media still seem to be stuck in the mindset that IM’s are still ‘chat rooms‘ and lead to children being duped into strangers’ cars.

10 years of Social NetworkingMySpace seemed to be the first Social Networking site to get mainstream news coverage and therefore mass popularisation, but its novelty seemed to be centred around having the highest friend count out there. It suffered from grotesquely heavy amounts of spam, and now seems to be almost entirely left for dead by its user base. Has anyone asked you “are you on MySpace?” in the last year and a half? Despite its flaws however, MySpace does seem to still be the default option for Bands on a self-promotion tip. To an extent it’s probably still one of the best options as the site is still very well trusted, and it’s big advantage is how heavily it can be customised – ideal for bands and labels who want their artwork to be fully integrated online. Somehow it does seem ironic though that the default MySpace music player re-encodes mp3’s to a noticeably poor bitrate. I’d say MySpace’s days are probably numbered and without re-inventing themselves or taking better advantage of their music profiling niche, then at some point in the next 5 years it may well find itself at the online graveyard with Geocities.

Facebook is quite clearly where all the former MySpace users ended up, plus some. With a clean interface, relatively good spam controls, and a much more rigid structure – it’s ideal for the kind of talk that most internet users want to engage in. Unlike MySpace though it’s much more focused on limiting your online friends to people you actually know, or have known in the past. No more mass friend adding! This exclusive culture has probably been directly influenced by Facebook’s history as a resource intended for / strictly limited to University students. But in the long term it will probably do the community proud in making spam much more difficult to spread.

Twitter is the tool that’s quite clearly enjoying the fastest rate of expansion amongst social networking sites in recent months if the media are to be believed. With an angle quite the opposite to Facebook, it’s really all about following users who you don’t directly know. Although I do chat to a few ‘real-life’ friends on Twitter, the real benefit comes from reading the goings on in the lives of those who I respect most. Usually that’s musicians, artists, marketers, developers, photographers and so on. Celebrity following is probably what Twitter is best known for (Ashton Kutcher famously beat CNN News to 1 million followers), but I find that following smaller musicians and artists to be really engaging, simply because they have a lot of genuinely useful information to impart – and there’s a much higher chance of being able to engage in conversation with them. There’s a wealth of information resource available in real-time from prominent individuals involved in industries like marketing, SEO, web development, and graphic design – so I would guess this would be extended to lots of other fields too. Equally, following photographers who shoot for Getty Images for example, or for prominent journalists, you’ll find yourself getting news updates up to 30 minutes before mainstream news channels get a wind of the story.

But despite the popularity of these resources, it’s the slightly smaller ones that I get the best use from. My current favourite is Last.FM – a site I’ve been using for years and years (earlier as Audioscrobbler), and has been analysing my musical taste ever since. It’s an ideal tool for getting new music recommendations and for linking up with people who have similar tastes. In fact, it’s quite scary to use its ‘Neighbours’ feature that lists users with the most similar tastes (and I have some quite obscure ones, musically). Last.FM is just one of those tools that will happily and unobtrusively sit in the background of your PC or Mac for years without you touching it, but have some real gems ready for you when you do.

Flickr, in a similar way is not something I use day to day, but instead something I revisit for a few years every 6 months to throw new photos onto. I don’t use it to publish hundreds of shots, instead I pick a select few. But it is fantastic to have a super-clean / minimal looking site to present photographic work with, and receive feedback from a plethora of super-talented artists. Recently upgrading to a Pro account has also given me a few kicks from being able to read stats on the site, which were surprisingly high for only having 20-30 shots on rotation.

Last but not least – Spotify I’m sure you’ll know to be really ground breaking in the music industry right now. The site is not directly a social media app, but it’s playlist function really does open a world of possibilities in sharing music with friends, but also for opening up higher profile lists like Pitchfork’s Top 100 for example – again making finding new tracks infinitely easy and convenient!

Then there’s Wordpress – just simply the ultimate tool for Blogging. Self hosted or hosted at wordpress.com, blogging just doesn’t get easier than this right now, and with its quite advanced commenting system you can add elements of social networking directly to your site. In fact I often use Wordpress as the basis for sites I construct for clients, regardless of whether the site’s focus is a blog or not – it’s just a very advanced tool to deploy as a CMS, and simple to use too, making it ideal for non-technical client use.

For some social media sites it’s very clear to see the undeniable power of an invite-only system as a free marketing tool. Google the term ‘Ffffound‘ (one of my favourite sites) and you’ll find page upon page of requests on forums for an invite. Similarly over the past few weeks, you’ll find the same for Google Wave invites, even though media coverage for the tool has been relatively minimal and quite few people can actually tell me what the tool does. There’s definitely an element of desire acting heavily on this – people just don’t want to be left out, regardless of whether a site or tool is directly useful to them.

I’ve missed some in that list like YouTube, Blogger, and torrent sites for example, which all have great social elements, but I’m not a big user or fan of any and this really is primarily a personal list. It’s going to be really interesting to see quite what’s next on the social media front!

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